The Great Alchemy

A business innovation book on how to convert problems into business.

Every problem is an opportunity

Every want needs fulfilment. Every need wants a solution. Even the wealthy have the problems of success: loneliness, fear, trust, relationships, despair. Man is born unto trouble.

We all have needs and our personal problems are the surest proof that there is a need for the solutions we want. You are not alone in your problems. There are many others with similar problems looking for solutions.

And every problem is a business opportunity. As long as we can’t think in terms of solutions, we can’t think of business opportunities. A business opportunity is just a solution to somebody’s problem.